Friday, October 3, 2008

THE APIFERA




“Apifera” is a botanical term given to flowers that are specifically designed to attract bees".

Behind the collage of meticulously folder blue paper is a micro-controller running an Arduino program (a physical computing platform that is used to create stand-alone interactive objects) and an array of computer fans that generate the artwork’s movement.

According to Plummer-Fernandez’s blog, the flower-like shop window is “the part of a larger organism that is responsible for attracting other living species for its survival. Flowers have perfected the art of attraction by stimulating its target’s sense of sight, smell, touch and taste. With this in mind I adopted design traits from flowers such as the fractal geometry that gives the window its complex form.
“Research into ‘phyllotaxis’ (the arrangement of florets) was key to solving the shape, followed by the calculation of folding templates for all 169 segments. Rebecca Lucraft of MA textiles at the Royal College of Art is the talented person who had the patience and paper craft skill to produce the individual segments over a month of full-time production. She also has a thorough understanding and experience in shop window production.

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